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Goodyear has been chosen to develop a tire for Lancia鈥檚 latest concept vehicle, the Pu+Ra HPE. The all-electric concept car represents the car maker鈥檚 vision of design, sustainability, electrification and technology.

The bespoke tire from Goodyear features a Lancia-specific sidewall design that works in conjunction with the Pu+Ra HPE鈥檚 rim design to deliver a pleasing aesthetic.

The sidewall delivers very high aerodynamic performance to enhance energy efficiency. Furthermore, the tire has been designed with a special construction to …

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