Tire and
Rubber Industry Leadership Awards
TRAC鈥檚 Tire and Rubber Industry Leadership Awards recognize outstanding individuals and companies for their dedication and commitment to excellence in the tire and rubber industry, including end-of-life tire management businesses and other businesses focused on sustainability. The awards are designed to celebrate achievements and give individuals and organizations a platform to showcase their contribution to the industry, increase their professional profiles, and stand out from the competition.
The nominations are open until April 24, 2026, in four categories: Leader of the Year, Young Leader, Lifetime Achievement, and Sustainability. Anyone may nominate a deserving individual or organization. Corporate nominees must have a physical presence in Canada, while individual nominees may be based anywhere. Self-nominations are accepted in the Sustainability category only.
Award recipients will be recognized at TRAC鈥檚 Annual General Meeting of Members in June.
Award Categories' Details
Leader of the Year
This award honours an individual who is widely recognized as one who has made important contributions to their business, community, and the tire and rubber industry at large. S/he will currently own or manage a successful and innovative business in the tire and rubber sectors, including end-of-life tire management businesses and other businesses focused on sustainability in the industry. In addition, they contribute their time and resources to community and/or organizations dedicated to creating positive social impact. Self-nominations are not accepted.
Young Leader
This award is intended to showcase inspirational and dedicated young (under 40) leaders who demonstrate industry leadership in management, innovation, technology and/or sustainability within their organization or community. Self-nominations are not accepted.
Lifetime Achievement
This award is aimed at individuals with illustrious, long-term track records of successfully contributing to their business and industry and who have made outstanding achievements and contributed enduring legacies to the tire and rubber industry and to the community at large. They are widely recognized by their peers as industry leaders, builders, and supporters. Self-nominations are not accepted.
Sustainability
This award is intended for individuals or organizations who have positively contributed to the sustainability efforts of the tire and rubber industry in an environmental, social, or economic manner, including end-of-life tire management businesses, other businesses focused on sustainability in the industry, and those advancing market development for tire-derived materials. This includes efforts to expand and strengthen end-use markets through marketing, sales, education, or advocacy initiatives such as public awareness campaigns, policy advocacy, partnerships, or other strategic efforts that demonstrate increased market acceptance and visibility for tire-derived materials. Self-nominations are accepted for individuals and/or companies.