Nexen to Sponsor Never Ride Stock Experience
Nexen Tire America Inc. is sponsoring the Never Ride Stock (NRS) Experience at the New…
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Apr 13, 2023
Quebec has the worst roads in North America, according to voters in a month-long campaign from Nokian Tyres.
The home of poutine is also home to the continent鈥檚 worst potholes, beating Colorado in the finals of a bracket-style competition intended to educate drivers about Nokian Tyres鈥 Pothole Protection program, which the company offers with select all-season and all-terrain tires.
Quebec defends the honor won by Montreal during the first iteration of Nokian Tyres鈥 Worst Roads in North America competition in 2021. In addition to winning a collection of daily polls on Nokian Tyres鈥 Instagram, Facebook and Twitter channels, Quebec received several entries at NokianTires.com/Potholes, where drivers were invited to make their case and learn how to choose tires that safeguard against rough roads.
A聽2021 study聽by the Canadian Automobile Association claimed that Quebec drivers spent an average of $258 per year on maintenance costs caused by poor roads, the most in Canada and more than double the national average.
鈥淲e appreciate the response we received from drivers in Quebec and across the continent during our Worst Roads campaign,鈥 said Nokian Tyres Senior Communications Manager Wes Boling. 鈥淚t鈥檚 clear that drivers in North America crave tires that keep them safe, especially when unpredictable weather conditions create potholes and other road issues.鈥
Nokian Tyres offers a Pothole Protection program with several of its all-season and all-terrain tires, including the聽Nokian Tyres One聽passenger tire and the all-terrain聽Nokian Tyres Outpost Family. If a tire suffers damage from a pothole or other road hazard, Nokian Tyres will replace it for free.*
Last week, the company launched its newest all-terrain tire reinforced with Pothole Protection, the聽Nokian Tyres Outpost nAT, which is made and sold exclusively in North America.
Nokian Tyres makes all-season and all-terrain tires at its award-winning factory in Dayton, Tenn. The company is doubling production at the factory, which is one of the most advanced, sustainable tire production facilities in the world.
Source:
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