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Continuing its longstanding involvement in off-road racing,聽聽announced it has joined the newly formed American Off-Road Racing Championship (AORC) as a supporting sponsor. AORC unites聽two prominent聽desert racing sanctioning bodies 鈥� Unlimited Off-Road Racing (UNLTD) and Best in the Desert (BITD) 鈥� into a single five-race points championship.

Yokohama is gearing up for the 2026 AORC series with a strong roster of drivers ready to take on the toughest terrain on聽GEOLANDAR^庐聽tires. The season kicks off January 14 at the iconic Parker 400 in Arizona.

With championship titles聽as the ultimate goal, Team Yokohama is well represented across multiple classes. Isenhouer Brothers Racing and Dave Mason Jr. will continue to showcase the GEOLANDAR^庐聽MT-R in Unlimited Truck Spec and Unlimited Truck (2WD) classes, respectively.聽Additionally, Josh Row, Michael McFayden, and Mitchell Alsup will take on the Pro Open UTV class on GEOLANDAR^庐聽SD and GEOLANDAR^庐聽M/T G003 SXS tires. The聽storied聽Mint 400 in Las Vegas, NV will see other Team Yokohama members in attendance like The Warrior Built Foundation, and Josh and Martin Barkey of MBRP, try their hand at the toughest terrain in the U.S.

Yokohama鈥檚 participation in off-road racing dates back to the early 1980s and the introduction of its iconic Super Digger tire. Known for race-proven durability and performance, Yokohama has long supported off-road racers and events worldwide, using competition as a proving ground to develop tire technology that performs in the harshest desert conditions.

鈥淩acing is the ultimate proving ground for our tires,鈥� said Candace Cogan,聽Yokohama鈥檚 director of product marketing. 鈥淓very lap delivers critical data, real-world feedback and hands-on experience that directly shape the products we create for everyday drivers and off-road enthusiasts. This newly unified league provides an unparalleled platform to showcase our athletes鈥� performance and demonstrate how our tires thrive under the most extreme conditions.鈥�

鈥淵okohama Tire has been involved with off-road racing for over four decades,鈥� said Matt Martelli, CEO of the American Off-Road Racing Championship. 鈥淲e are thrilled to have them join us not only as a sponsor of the series, but to have them supporting racers as well as developing new products for Unlimited Trucks and UTVs.鈥�

American Off-Road Racing Championship 2026 Schedule:

14. Jan. 14-18, Parker 400, Parker AZ
14. Mar. 4-8, Mint 400, Primm, Nev.
14. Apr. 22-26, Silver State 300, Tonopah, NV
14. July 23-26, Vegas to Reno Legends Rally, Las Vegas, NV
14. Aug. 13-16, Vegas To Reno, Las Vegas
14. Oct. 15-19, Laughlin Desert Classic, Laughlin, NV

For more info on Yokohama motorsports programs, go to聽.

For details on the American Off-Road Racing Championship, visit聽

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