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1 week ago

Toyo Tire Announces Four Promotions to the Company’s Sales Management Team

Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the promotion of four members of its sales management team, effective March 1. Ken Cole, Shawn Blythe, Bill Carroll, and Steven Shearer have been elevated to director-level roles across sales, strategic accounts, retail channels, and operations. The promotions reflect Toyo’s commitment to internal leadership development and continued growth in a changing tire market.

Ken Cole started at Toyo Tires in 2017, where he has served as the senior manager, truck sales (east), leading the sales efforts for commercial truck tires. He brings over 25 years of experience in the tire industry to his new leadership role as director of sales, commercial accounts, where he replaces Bill Barfield who retired at the end of 2025.

“I am honored for the opportunity and look forward to helping lead Toyo’s continued growth in the commercial tire business,” said Ken Cole, director of sales, commercial accounts. “We have a great sales team, and we will continue to focus on delivering high-quality commercial tires through the best servicing dealers in the industry.”

Shawn Blythe has been with Toyo Tires for over five years where he’s previously served as the senior manager, strategic distribution of national accounts. In his new role as director, strategic accounts distribution, Blythe will continue to drive success for the company and its partners.

“Toyo’s success has been built on strong partnerships with our customers, our dealers, and our talented team at Toyo,” said Shawn Blythe, director, strategic accounts distribution. “I look forward to continuing to grow those relationships and deliver results and the reliability that our customers trust every day.”

Bill Carroll now serves as the director, national retail channel, car channel, and motorsports tires. He has previously served as the senior manager, strategic retail national accounts, where he led the sales efforts for the retail auto channel. During his tenure with the company, he has served as a district sales manager and regional sales manager, overseeing sales strategy for a variety of product categories. In addition, he has held the positions of strategic manager and senior manager, strategic accounts with the company.

“I will continue to bring my passion forward in my new director role and expand Toyo’s presence in the market,” said Bill Carroll, director, national retail channel, car channel, and motorsports tires. “Toyo makes a fantastic product, and I am passionate about supporting our dealers, consumers, and commercial needs.”

Steven Shearer joined Toyo Tires in 2012 and has held roles of increasing responsibility, most recently serving as the senior manager of marketing communications, where he led a wide range of marketing activities. Shearer has been appointed to director of sales, operations and training, succeeding Anne Holland who will retire at the end of March.

“My goal is to continue advancing sales programs, tools, and communications that improve the ease of doing business and drive success for both Toyo Tires and our customers,” said Steven Shearer, director of sales, operations and training. “I am committed to supporting our dealers, and their success is central to everything we do.”

“Ken, Shawn, Bill, and Steve have shown strong leadership as senior managers of their respective teams and have been integral in the success of Toyo over the years,” said Mike Snyder, vice president, sales, Toyo Tire U.S.A. Corp. “Their promotions are well deserved and have enabled Toyo to solidify the mid-level management team that carries the organization into the future. I’m confident that their leadership will ensure the company’s continued growth over the coming years.”

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