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Continental executive highlights growth of real-time monitoring as adoption lags across U.S., Canada and Mexico

Smart tire technology is quickly becoming a critical tool for fleets across North America as carriers look for new ways to cut fuel costs, extend equipment life and improve uptime.

Executives at聽Continental Tire聽say the shift reflects a broader transformation in how fleets manage one of their most overlooked cost centers: tires.

鈥淭his is really a hot topic these days, especially considering what鈥檚 going on with oil prices,鈥� Renato Sarzano, head of truck tires for the Americas at Continental Tire, told FreightWaves in an interview. 鈥淓verything you can do to basically run more efficiently is on the spot.鈥�