Marco Tronchetti Provera Shares Perspective as Pirelli Celebrates 150 Years
Pirelli & Cie SpA is celebrating its 150th anniversary. Marco Tronchetti Provera, the company鈥檚 executive vice chairman and CEO, shared his thoughts on a number of topics – including Pirelli’s North American business – during a Jan. 31 press briefing.
The state of the tire industry in 2021 and at the start of 2022:听“Despite the crisis created by the semiconductor shortage, the global market recovered faster than expected (in 2021.) People started moving again and the tire industry was positively affected. 2022 should continue in the same way and we expect in the second part of the year, the OE (market) should recover.”
Pirelli鈥檚 North American strategy: “North America is one of our key markets and a market that is growing for us. We are successful in delivering products and our clients are asking for more. We are in the high end of dealers and we are growing (quickly.)鈥�
Raw material costs: “I think the largest part of raw materials will …
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