TIA: 2025 Global Tire Expo at the SEMA Show
The Tire Industry Association (TIA) is excited to announce that registration is…
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Sep 16
Pirelli, the popular tire company you might know and love, is right now in the middle of a growing geopolitical controversy. What happens next in the complicated situation could have long-lasting effects for the brand鈥檚 future in the US market.
颁丑颈苍别蝉别听聽Sinochem Holdings Corp. owns a 37 percent stake in Pirelli. Because that company is owned by the Chinese state, that means Pirelli tires聽 on connected vehicles in the US. …
You might be wondering how tires constitute a聽. Well, Pirelli has been developing its Cyber Tyre system that gathers real-time data and feeds it to the car, giving you as the driver helpful alerts and other info. …
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