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Kumho Tire recently launched the , a grand touring all-season tire that consolidates two products into one. Kumho has also been simplifying other product lines as well; According to Shawn Denlein, president of sales and marketing at Kumho Tire USA, it鈥檚 a strategy that will become a huge boon to tire dealers.

鈥淚n 2018 we started this strategy of trying to consolidate all the lines, and there鈥檚 a lot of benefits to this,鈥� Denlein says. 鈥淥ne, you have an extreme benefit from the manufacturing side, because you鈥檙e able to concentrate obviously just on one tread. From a developmental side, it鈥檚 also important because …

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