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Bridgestone Americas (Bridgestone) today announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in performance, dependability and value, Firestone is honoring the milestone through a series of new product launches, experiences and celebrations through August 2026.

鈥淔ounder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,鈥� said Scott Damon, Chief Executive Officer, Bridgestone West and Group President, Bridgestone Americas. 鈥淲e continuously strive to innovate鈥攊mproving our customers鈥� lives with our products, services and solutions鈥攁nd adapt to the evolving needs of tomorrow.鈥�

Celebrating 125 Years of Firestone

The year of commemoration will showcase Firestone鈥檚 unwavering commitment to delivering trusted products and solutions consumers can count on, along with its deep-rooted heritage and vision for the future of mobility. Celebrations will include new product launches across segments and engaging anniversary activations, all designed to honor the brand鈥檚 storied past and connect with consumers, customers and partners throughout this milestone year.

Vagabonds Expeditions

To kick off its 125th anniversary, Firestone hosted storytellers on a curated off-road drive program through the remote terrains of Bighorn National Forest in Wyoming. As one of the U.S. states with the lowest population densities, Wyoming evokes the spirit of Harvey鈥檚 early 1900s 鈥淰agabonds鈥� journeys through sparsely populated landscapes with Thomas Edison, Henry Ford and John Burroughs. This off-road expedition represents a modern reflection of those historic adventures, celebrating the brand鈥檚 roots in exploration, capability, durability and confidence on the road less traveled. Throughout the anniversary celebration, Firestone will share more 鈥淰agabonds鈥� experiences with storytellers in America鈥檚 backcountry and remote lands to recount the brand鈥檚 history and Harvey鈥檚 legacy.

New Firestone Product Launches

Firestone will introduce a range of new products designed to continue pushing the boundaries of performance and reliability. The brand plans to unveil multiple innovative tire solutions across the consumer replacement and commercial segments between late 2025 and 2026.

INDYCAR Racing

Firestone’s motorsports legacy dates back to nearly the same time as the founding of the brand, with its first win at the Indianapolis 500 in 1911. This year that legacy continues as part of Firestone鈥檚 125th anniversary celebrations throughout the 2026 NTT INDYCAR SERIES season. Now in its 26th consecutive season as the exclusive tire supplier, celebrations will include activations surrounding the 110th Running of the Indianapolis 500 (May 24, 2026).

Teammate, Consumer and Trade Show Engagements

The company will have a significant presence at industry-leading events and trade shows throughout the year, showcasing its Firestone tire lines and air springs. At select events, attendees can experience 鈥淭he Firestone Journey,鈥� a traveling exhibit that will offer an immersive digital experience paired with authentic artifacts from the Firestone Archives鈥攐ne of America鈥檚 oldest corporate collections. This exhibit provides a unique opportunity to discover how Firestone has played a pivotal role in transforming America from 鈥渢hen鈥� to 鈥渘ow鈥� through rarely seen historical objects and interactive content. Appearances throughout the year will serve as a tribute to Firestone鈥檚 legacy and a bold statement of what lies ahead. A few of those events and activations include:

• King of the Hammers in Johnson Valley, California (Jan. 22-Feb. 7, 2026)
• Overland Expo West in Flagstaff, Arizona (May 15-17, 2026)
• The 110th Running of the Indianapolis 500 (May 24, 2026)

Storied Legacy: From Harvey S. Firestone鈥檚 Vision to Global Icon

Firestone鈥檚 legacy began 125 years ago with the pioneering spirit of its founder, Harvey S. Firestone. Establishing the Firestone Tire and Rubber Company in Akron, Ohio, on Aug. 3, 1900, Harvey was driven by a revolutionary belief: The key to business success was providing 鈥渆xtra quality and extra value at no extra cost.鈥� This foundational vision quickly propelled Firestone to prominence, making it inseparable from American infrastructure. From pioneering the 鈥淪hip By Truck鈥� movement to 鈥減utting the farm on rubber鈥� with the first pneumatic tractor tire, Firestone consistently revolutionized mobility and industry.

After Harvey鈥檚 passing in 1938, the company continued its trajectory of growth by expanding globally, all the while continuing to improve the lives of everyday American drivers. In 1988, Firestone merged with Bridgestone, solidifying its position as one of the world鈥檚 largest tire and rubber companies. The Firestone brand remains a household name, reaffirming its deep roots in motorsports with more than 75 Indianapolis 500 victories and launching top-selling product lines like Destination tires.

Today, Firestone is a testament to dependability and reliability, continuously embodying the uncompromising spirit that its founder instilled. Firestone remains dedicated to offering products and solutions that help people take life head-on.

Firestone鈥檚 125th anniversary celebrations will continue through August 2026. For more information, visit www.bridgestoneamericas.com/en/firestone-125th-anniversary.

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