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As a follow-up to its best-selling product, the Wildpeak A/T3W, Falken Tires, a subsidiary of Sumitomo Rubber Industries of Japan, has officially launched its newest all-terrain tire offering: the Wildpeak A/T4W.

From backcountry trails to the open road, the all-new Wildpeak A/T4W is built to help drivers tackle any terrain. Featuring the industry鈥檚 3PMSF symbol for severe snow conditions, the A/T4W was engineered to perform in harsh winter conditions, with full-depth sipes providing traction for the life of the tire.

鈥淎fter the incredible success of the Wildpeak A/T3W, we had our work cut out for us to ensure the A/T4W could deliver upon expectations,鈥� said Rick Brennan, Falken鈥檚 Vice President of Strategic Planning. 鈥淎fter years of development, we鈥檙e eager and proud to introduce the Wildpeak A/T4W to our customers. With a longer mileage warranty and improved towing capability, we鈥檙e confident we鈥檝e taken our best-selling tire and made it even better.鈥�

Featuring staggered shoulder blocks, and proprietary 3-ply DURASPEC Sidewall Technology on select sizes, the A/T4W provides all-terrain confidence and rugged durability. Incorporating Falken鈥檚 proprietary DURASPEC Three Ply Sidewall technology ensures the Wildpeak A/T4W can withstand extreme off-road conditions, similar to the brand鈥檚 Wildpeak R/T and Wildpeak M/T tires. Select sizes of the Wildpeak A/T4W feature Falken鈥檚 DURASPEC 3-ply sidewall construction, while all other sizes utilize a two high-ply turn-up construction to provide an added layer of protection.

鈥淚n some ways we wanted to keep the foundation of what made the Wildpeak A/T3W so great,鈥� said Tsuyoshi Johnson, Falken鈥檚 Director of Product Planning. 鈥淭he tread pattern is very similar to that of its predecessor, and the sidewall looks familiar. We were able to make improvements by incorporating a new rubber compound, increasing tread rigidity, and introducing Heavy Duty LT-rated sizes to take our all-terrain offering to the next level.鈥�

The increased tread rigidity, along with the introduction of Heavy Duty LT-rated sizes, ensures the A/T4W delivers an improved towing experience compared to the A/T3W. 鈥淲e know this is a tire our customer base has been anticipating for some time now,鈥� said Brennan. 鈥淲e鈥檙e excited to bring the A/T4W to market, and can鈥檛 wait to hear what customers think of our newest product.鈥�

As of January 2024, the A/T4W will be offered in up to 96 sizes with rim sizing available from 15- to 22-inch. Popular fitments include Chevrolet鈥檚 Colorado and Silverado, Ford F-Series, Jeep Cherokee, RAM trucks, and Toyota鈥檚 4Runner, Tacoma, and Tundra.

The Wildpeak A/T4W offers a 65,000-mile Limited Tread Life Warranty for non-LT sizes (60,000 miles for LT sizes) and is backed by Falken鈥檚 30-Day Ride and Road Hazard Protection Guarantees.

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