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…Tires are no exception:聽, one of the world鈥檚 largest tire manufacturers, uses motorsports to pressure鈥憈est and refine tire innovations before applying those lessons to everyday road鈥慻oing tires.

叠谤颈诲驳别蝉迟辞苍别鈥檚听聽is a real-world 鈥渕obile lab鈥� that serves as a proving ground not only for performance, but for enhanced sustainability鈥攙alidating renewable and recycled materials under the most extreme conditions. In 2026, Bridgestone鈥檚 race tire engineering team will design, develop, and deliver approximately 36,000 tires to be used on the racetracks鈥攖hat鈥檚 a lot of development data. (Nearly 100% of the used tires are recycled or repurposed for new applications beyond the track, including sport surfaces, flooring, and other rubber products.)

The lessons learned from motorsports help…

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