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Bridgestone Retail Operations聽(BSRO), a subsidiary of聽Bridgestone Americas, today announced it is going digital. All retail customers visiting its more than 2,200 tire and automotive service centers will now receive digital vehicle inspections. The nationwide transition is part of BSRO鈥檚 鈥淕o Paperless鈥� initiative to support a more sustainable future. The initiative will save approximately 35 million pieces of paper annually, the equivalent of 3,500 trees per year.

Customers of BSRO brands including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works will now receive an email in lieu of a paper report that includes recommended services paired with real-time visuals.

鈥淐ustomers have repeatedly expressed a desire to join us on our sustainability journey, and implementing digital inspections is our way of involving them in our transition,鈥� said Marko Ibrahim, president, BSRO. 鈥淭aking our inspections fully digital not only helps the environment, but also delivers more transparency and clarity to our customers as we seek to be the most trusted auto care provider in every neighborhood we serve.鈥�

In addition to paperless inspections efforts, BSRO鈥檚 sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and energy saving technologies to reduce carbon emissions.

The nationwide digital inspections rollout supports the Bridgestone聽E8 Commitment, which established eight values to solidify the company鈥檚 commitment to a more sustainable future. The initiative is an example of the company鈥檚 commitment to 鈥淓nergy,鈥� 鈥淓cology鈥� and 鈥淓fficiency.鈥�

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