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Bridgestone Retail Operations聽(Bridgestone), a subsidiary of聽Bridgestone Americas聽and operator of the largest network of company-owned automotive service providers in the world, today announced plans to celebrate the 100th anniversary of Firestone Complete Auto Care. The retailer will honor its centennial milestone with customers through a series of new initiatives, special events and promotions at its more than 1,800 locations across the United States.

鈥淲hen Harvey Firestone established the first network of Firestone service stations in 1926, he helped pioneer the automotive care industry and set us on a course of innovation as the automobile evolved,鈥� said Marko Ibrahim, President, Bridgestone Retail Operations. 鈥淥ver the past century, Firestone Complete Auto Care has become a trusted neighbor and dependable resource in communities across the nation. We are grateful to our customers past and present and look forward to continuing this journey together for another 100 years.鈥�

Centennial Celebrations

To mark the 100th anniversary, Firestone Complete Auto Care will introduce new ways for customers to interact with the company鈥檚 rich history and expertise throughout the year, including:

• Inaugural report on the state of auto care

This summer, Firestone Complete Auto Care will release its first state of auto care report, spotlighting the latest customer trends and actionable insights to help drivers stay informed and save money. The report, which will become an annual release, leverages millions of data points from its 1,800+ retail locations. The subsequent analysis also considers broader consumer trends to paint a fuller picture of today鈥檚 U.S. driver and their vehicle.

• Online History Archive

For the first time, customers can experience Firestone Complete Auto Care鈥檚 100-year history through an聽聽showcasing the brand鈥檚 foundational origins, landmark achievements and pioneering innovations that remain relevant today.

• 100迟丑听Driving Great Futures聽Van for Boys & Girls Clubs

Since 2015, Firestone Complete Auto Care has partnered with聽聽to make out-of-school programming more accessible to youth and their families through customer and employee donations. In celebration of 100 years, Firestone Complete Auto Care will donate its 100迟丑听Driving Great Futures聽passenger van, ensuring more kids have reliable transportation to and from their Club.

• Centennial Promotions

Firestone Complete Auto Care will say thanks to customers throughout the year with special anniversary offers and promotions, which can be explored at聽.

A Legacy Built on Reliability

Firestone Complete Auto Care began a century ago when its founder, Harvey Firestone, established one-stop service stations to provide maintenance related to tires, gasoline, oil, batteries and brakes. As vehicle ownership grew in the 1920s and 1930s, Firestone led the emerging industry in standardization, training, and innovation鈥攊ntroducing warranties, limited lifetime guarantees, advanced diagnostics and specialized education that helped turn service stations into centers of expertise. Harvey was customer-first from day one, and many of his practices are still going strong today.

Today, the Firestone Complete Auto Care network comprises more than 1,800 stores across 48 states. This extensive coverage involves a growing team of more than 9,500 technicians. These technicians are supported by an Automotive Service Excellence (ASE)-accredited training program, which is designed to help deliver gold-standard service. Firestone Complete Auto Care鈥檚 legacy and its employees, past and present, embody the trusted reliability and dependability associated with the Firestone brand.

For more information, visit聽.